Who are we?
Our website address is: www.keep-rock-insane.com
We, the company Keep Rock Insane, based in Switzerland (hereinafter “KRI”, “Keep Rock Insane”, “we”), are fully aware of the trust you place in us, as well as our responsibility regarding the protection of the personal data you transmit to us. That is why we are committed to protecting your privacy while continuously improving the services we offer you.
Our Privacy Policy and the Data Protection Statement aim to provide you with all the information regarding the processing (e.g., collection, use, recording, storage, or transmission) of personal data that we may collect through our online platforms, such as the website (hereinafter referred to as the ‘Keep Rock Insane Platforms’) or through any other form of interaction.
The Privacy Policy and the Data Protection Statement answer the following questions:
- What is Personal Data and how can we collect it?
- What type of Personal Data can we collect?
- On what basis can we collect your personal data?
- For what purposes can we use your personal data?
- How long can your personal data be retained?
- Can we share your personal data with third parties? If so, with whom?
- Can we transfer your personal data outside of Switzerland or the European Union?
- What are your rights regarding personal data?
- Whom should you contact regarding questions about personal data?
- How to contact us?
- How do we ensure the security of your personal data?
- Is this Privacy Policy subject to change?
By providing us with personal data, you consent to our collection, storage, and use of it in accordance with applicable law and the terms and conditions of this Policy. If you disagree with these terms, we invite you not to provide us with any personal data. If you refuse or withdraw your consent or choose not to provide the required personal data, we may be unable to provide you with all or part of our services.
What data do we collect?
We collect personal data in two ways:
– Information you freely choose to provide: To access our services, particularly to place an order via our Site, you must provide us with a certain amount of personal information, such as your first name, last name, email address, IP address (see use of IP addresses), postal address, phone number, etc. For your information, the payment data you provide to us is stored only with our partners.
– Information we collect automatically when you use our website: In addition to the data you freely choose to provide to access our services, we collect and use various information regarding your behavior on our Site (your browsing preferences, the pages of our Site you have viewed, your order history, etc.).
Furthermore, when you use services offered by third-party companies (Google™, YouTube™, etc.) from our site, we draw your attention to the fact that these companies may also collect personal data about you (your location, usage preferences, etc.) through these services. Therefore, before using these services, we recommend that you carefully read the privacy protection policies of these third-party companies.
On what basis can we collect your personal data?
We are committed to processing your personal data only if and to the extent that at least one of the following legal bases applies:
- You have not withdrawn your implicit consent to the processing of some of your personal data for one or more specific purposes (e.g., to receive newsletters, to be contacted via the “Contact” link);
- The processing is necessary to comply with a legal obligation to which we are subject;
- The processing is necessary for the purposes of the legitimate interests we pursue (e.g., security objectives).
Use of your personal data and purposes.
We may use your personal data for:
- Commercial, marketing, and promotional purposes.
We use the information you freely choose to provide us specifically to achieve the purposes for which you transmitted it, such as placing an order via our Site, participating in a contest, or interacting with our support team.
We also reserve the right to use all or part of this information for other purposes, such as communicating with you, conducting surveys, or recommending our services (or those of our partners) that may interest you. Of course, you can object to the use of your personal data for such other purposes at any time (opting-out). To do so, simply follow the instructions mentioned in our communications, modify your usage preferences on our Site, or, if necessary, contact our Customer Service.
- Support purposes
Regarding the information about your behavior on the Site that we collect automatically, we use it to improve and personalize our services to better meet your expectations.
- Legal purposes
Prevent any fraud or other prohibited or illegal activity and ensure the safety and security of KRI Platforms and sites;
Meet our billing and accounting requirements and any other legal or regulatory obligations.
How long can your personal data be retained?
Unless legal obligations or security requirements stipulate a different period, we may retain or process your Personal Data as long as necessary to fulfill the purposes described above, provided you do not withdraw your consent to their processing (for one or more purposes) or exercise your right to have the data erased and destroyed before the expiration of one of these periods (by any means described below in the “How to Contact Us ?” section ). The retention of your personal data will be carried out in accordance with legal obligations, available technologies, and implementation costs.
With whom are the data shared?
We may only share your personal data with third parties in the following cases:
- With service providers to support us in managing and maintaining the KRI Platforms, for sending emails, analyzing your use of our website, mitigating risks, helping to prevent fraud, and promoting trust and security;
- With a third party, a court, or another authority if required by law or to assert a legal claim, in the context of a legal request, judicial proceedings, or to combat fraud.
We expect all these third parties to provide the necessary confidentiality and security guarantees and to take appropriate technical and organizational measures in accordance with applicable laws. Our service providers may only process the personal data we share with them in accordance with and within the limits of our instructions.
On your side, you can share certain information on social networks, particularly by using the Facebook™ or Instagram™ buttons available on our site. Remember that when you share information publicly, it can be indexed by search engines.
Our use of cookies
For the optimization of our Site, we use cookies. These are small files that are stored on your data medium and that save certain configurations and data through your internet browser to be exchanged with our system. You can refuse the installation of cookies by adjusting the corresponding settings in your browser software; however, we would like to point out that you may then no longer have access to all our services.
The cookies we use cannot therefore be linked to a specific person. When a cookie is activated, an identification number is assigned to the respective cookie. Linking your personal data with this identification number is not possible. At no time is there a recording of your name or other similar data that would allow for a connection between the cookies and you. Thanks to cookie technology, we only obtain anonymous information indicating, for example, which pages of our site have been viewed.
Our use of IP addresses
Every computer or device connected to the Internet is assigned an IP address (Internet Protocol). IP addresses are generally assigned in blocks for each country. They can thus be used to identify the country, region, and city in which the computer is connecting to the Internet. Since websites must necessarily use IP addresses for the Internet to function, KRI may have access to and keep a record of your IP address(es).
The tracking methods we use
To improve our services, we use the Google Analytics™ technology provided by Google Inc., based in the United States (Google). Google Analytics™ is a web analytics tool that helps us better understand your behavior on our Site. This tool may use cookies to collect anonymous information and generate reports on our Site’s usage statistics without you being personally identified by Google. The information generated by these cookies (including your IP address) may be sent to and stored on Google’s servers in the United States. If you do not want Google Analytics™ to record data about your visits, you can install a browser add-on to disable Google Analytics™.
KRI also uses the advertising features of Google Analytics™ or Facebook™, so advertising cookies may be used to enable certain features such as remarketing (e.g., for products like AdWords™ on the Google™ Display Network). Regarding Google, more information about the use of advertising cookies is available on this page of the Google website. Advertising cookies can be disabled, for example, by adjusting the Google ad settings or using the Network Advertising Initiative’s tool.
By using our Site, you consent to the processing of data collected about you, in accordance with the explanations above and the privacy policies of Google™ and Facebook™.
Can we transfer your personal data outside of Switzerland or the European Union?
When we share your personal data under the circumstances previously described, we may transfer them outside of Switzerland or the European Union. In any case, such a transfer will only be carried out if competent authorities have confirmed the adequacy of the level of protection in the country in question, or if we can provide you with other appropriate safeguards. You can obtain additional information about such appropriate safeguards by contacting us (see below “How to contact us?“).
Right of access and rectification
In accordance with data protection legislation, you have the right to be informed free of charge about the data recorded about you, and if this data appears to be inaccurate or incomplete, you have the right to correct or delete it. To rectify your data, simply log in to your account, go to your profile, and make the necessary modifications. To delete them, please contact us at the address mentioned below. Unless we need to retain all or part of them for commercial or legal purposes (e.g., to provide after-sales service for products you have ordered or if the law requires us to keep copies of certain accounting documents), we will delete your personal data. However, we may retain certain login data, demographic and statistical information about you, or keep an anonymized archival copy of your information.
You have the right to transfer your personal data (or request its transfer) from one computer system to another. You may request not to be subject to a decision based solely on automated processing, such as profiling.
You have the right to enforce your rights and file a complaint with a supervisory authority.
We reserve the right to reject requests that are unreasonably repetitive, require disproportionate technical effort (e.g., developing a new system or fundamentally changing existing practices), or are simply impracticable.
If applicable, please address any request by postal mail or email, ensuring that your identification is clear and unambiguous, to:
Keep Rock Insane, Rue Nicole 14, CH – 2035 Corcelles / contact@keep-rock-insane.com
Security of personal data
Your personal data is protected from unauthorized processing through appropriate technical and organizational measures.
However, while we strive to protect your Personal Data, we cannot guarantee the security of information you may transmit on KRI Platforms when it travels over the Internet or through insecure networks.
Abuse of service provisions
In case of misuse of our Site, especially if there is suspicion of criminal activities, personal data may be analyzed to clarify the situation and, upon duly justified request, may be transferred to competent official authorities or to the party affected by the misuse.
Changes to the Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any substantial changes will be notified through a notice posted on the Keep Rock Insane Platforms. However, it is your responsibility to stay informed of any changes made.